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Top Six Items To Split Test With PPC Ads

Pay Per Click Ad Testing

Many aspiring PPC marketers burn out and ultimately give up due to a lack of return on investment. This is due to the fact that one of the most costliest mistakes that many PPC marketers make is that they continuously spend an abundance of money promoting the same type of ad. As such, it comes as no surprise that many people end up losing thousands of dollars, simply because they failed to split test their ads. When it comes to split testing your ads there are several aspects of it that you can customize to see which one gives you the highest ROI. Here are the top 6 things to split test with PPC ads.

1) Professional VS Unprofessional (Amateur)
One of the most overlooked things that many newbie marketers fail to split test is their presentation. While it may be true that a professional presentation would be ideal for certain scenarios, an unprofessional or amateur presentation can raise your click through rate and ROI as well. For example, on payspree.com you will notice that most, if not all of their products are made “sloppily” because their target demographic is newbie marketers who may not know how to design a “professional website” and may feel inspired by another individual who created one who evidently demonstrates poor designing skills.

2) Variation Of Colors
Another thing you should split test is color. Try to imagine the type of emotion you want your target demographic to feel, when they see your ad. For example, black demonstrates professionalism but invokes a feeling of distrust at the same time, while the color white, invokes a sense of trust and is viewed as being innocent, while yellow invokes a sense of tranquility.

3) Use Short Words
Said in simple terms, short words are easy to read. To put things in retrospect, sentences that consist of lengthy words makes the whole process of reading and interpreting sentences unnecessarily difficult.

4) Variation Of Questions
Another thing you can do, is to split test a variety of questions, that pertain to your niche. For example, as far as the dating niche goes, three variations of questions you could use are:
* Hav the butterflies left your relationship ?
* Is he going out with his friends more so than ever before ?
* Forgotten what love feels like even though you’re not single ?

5) Controversy
Another thing you can do to see if you can receive a higher ROI for your PPC campaigns is to implement a bit of controversy. For example, “While Sensa got shut down for fraud, COMPANY NAME, has stood the test of time.”

6) Evoke A Specific Sense
Our five senses include hearing, touch, taste, sight and smell. One example of evoking an emotion would be for example: “Delight your taste buds with this juicy, savory Paleo steak recipe.”

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Three Tips for Earning More with Pay Per Click Traffic

Three Great Tips to Earning More through Paid Traffic

The key to any effective paid advertisement lies in how well you engage your ad viewers. To successfully capture your ad viewers’ attention and effectively turn this into a series of valuable actions and conversions, you need to connect your customers to your products at a much deeper level. These 3 tips to earning more through Pay Per Click traffic offer the directions you need to make sales and stay on top of your competitors.
1. Know the most rewarding paid traffic sources available to you
Spending money online as a means of growing your business is a wonderful idea. However, coming to a decision on which source of paid traffic to go with can be overwhelming. Because focus is very important when trying out and optimizing an effective marketing combination, a good knowledge of reliable sources of paid internet traffic is necessary for every webmaster. The four leading sources of paid traffic are Google AdWords, Facebook Ads, Twitter Ads and LinkedIn Ads. Google AdWords are especially appropriate if you know the keywords visitors type in when searching the various search engines. Facebook offers unmatched ways of targeting paid traffic. Twitter is a good targeting option especially if a big portion of your market hangs around the platform. LinkedIn may be a relatively expensive platform but it does offer a great source of traffic especially for the B2B market.
2. Master the metrics you use to optimize paid traffic
Every marketer admits that split testing his or her paid traffic campaign, is a very confusing process. Moreover, this is so even when you know the numbers you need to review. The three important metrics you need to monitor keenly are the click-through rate (CTR), earnings per click (EPC) and cost per click (CPC). Mastering all these three is essential if you want to get your paid traffic campaign right.
3. Customizing your paid traffic to improve natural traffic as well
There is nothing as varied as the customer journey. Many market research results show that the most effective way to hook potential customers is employ a subtle mix of both paid traffic as well as other organic channels. Your paid traffic campaigns as such, should aim at providing value and building trust with your customers. This does help attract organic traffic as well.
Every marketer wants to get results out of their paid traffic campaigns. While these 3 tips to earning more through paid traffic offer a fool proof means of bringing your customers down the funnel you have set, do not expect it to go down as you expect. Keep monitoring the strategy and tweak where necessary.

→ November 10, 2013